A digital campaign for the Thailand Tourist Board in partnership with Destinology to reinforce Thailand's unique attractions. I led the creative direction from initial pitch, story telling, visual concepts and customer journey across multiple platforms.
Campaign development
I have developed unique content and TOV as well as an inspirational photographic language reflecting the vibrance of the destination. Content has been developed around the microsite, social channels as well as digital advertising and VR.
I have developed unique content and TOV as well as an inspirational photographic language reflecting the vibrance of the destination. Content has been developed around the microsite, social channels as well as digital advertising and VR.
Amazing in-depth.
To enhance a unique sales experience we have developed a VR experience in which future travellers can experience the destination and its wonders before travelling. The app contains location videos in collaboration of Destinology's bespoke travel service.
To enhance a unique sales experience we have developed a VR experience in which future travellers can experience the destination and its wonders before travelling. The app contains location videos in collaboration of Destinology's bespoke travel service.
A bespoke developed microsite acts as a travel blog in which sales and travel reps are sharing their own experiences and exclusive content from the destination and helping future travellers with useful tips and great holiday offers.
