I bring brands to life and
life to brands
life to brands
As a seasoned senior creative with nearly two decades in the industry, I have spearheaded diverse and inclusive teams both in the UK and globally. My leadership philosophy centres on fostering a culture of inclusion, where diverse perspectives are not only welcomed but seen as essential to driving innovation. My focus has been on the growth and development of these teams, nurturing talent and enhancing our engagements with clients through empathy and understanding.
My expertise lies in seamlessly blending classic design principles with cutting-edge, AI-driven approaches across design, branding, digital media and live events. I am adept at high-level strategic management and the ideation of original creative concepts. My approach is centred on evolving creative teams to meet modern challenges, crafting ideas that resonate with global brands across various sectors and champion the balance of human creativity and technology.
Creative Strategy & Solutions
I have been committed to developing immersive, globally resonant concepts for major brands. My strategies are meticulously crafted to deliver premium, aspirational 360-degree creative solutions that integrate the evolving capabilities of AI into the creative process, ensuring they are not only innovative but also inclusive and representative of diverse consumer bases.
Executive Management
I bring extensive experience in leading and nurturing diverse creative teams in fast-paced environments. A key focus of mine is fostering career development and ensuring that cross-functional teamwork is a lived reality, thriving through genuine inclusivity. I am deeply involved in industry outreach, constantly seeking opportunities to explore and champion the synergy between creativity and AI, shaping the future of our field.
Skills
Art direction, B2C, B2B, branding, brand strategy, budget management, campaigns, copywriting, creative leadership, creative production, creative strategy, digital, film, integrated, mentoring, multi-channel, multimedia, omni-channel, stakeholder management, team management.
Languages
Fluent in English and German; basic French