CURRENT
GLOBAL CREATIVE DIRECTOR
Vodafone
GLOBAL CREATIVE DIRECTOR
Vodafone
Expanding and overseeing a creative team, I am responsible for strategic budgeting and actively mentor team members to foster their professional growth. My role involves orchestrating complex creative initiatives to drive successful marketing campaigns.
At the forefront of integrating AI into our creative process, I am committed to upholding creative excellence. My leadership spans multiple design projects, focusing on maintaining brand consistency while ensuring regional relevance and innovation. I create a collaborative team environment that leverages AI's capabilities for task prioritisation and efficient timeline management in our dynamic work setting.
As part of my responsibilities, I manage and nurture agency relationships, while proactively steering process enhancements. My approach involves continuously refining our practices through creative workshops, brainstorming, and critique sessions. Embracing AI, I lead the charge in seeking continuous improvement and pioneering innovative ways of working, aligning with the broader vision and goals of the organisation.
APR 2021-AUG 2022
CREATIVE DIRECTOR
SØSTER AGENCY (BLACK TOMATO GROUP)
CREATIVE DIRECTOR
SØSTER AGENCY (BLACK TOMATO GROUP)
I spearhead the fusion of AI with our strategic, creative, and experiential endeavours in the travel and luxury lifestyle sectors. My role involves guiding clients in vividly realising their brand identity, leading to the production of captivating and immersive creative content. I oversee the creative and strategic divisions of the agency.
I am responsible for leading the conception, planning, and execution of compelling content that resonates deeply with target audiences. This process incorporates extensive brand knowledge, industry insights, competitive analysis, client briefings, advertising acumen, and a forward-looking strategic perspective.
Under my leadership, a skilled team of creatives and strategists flourishes, covering a spectrum from concept development to copywriting, and from storyboarding to film production. I am dedicated to mentoring each team member, focusing on the effective use of AI tools to maximise their growth and potential. My role also includes an emphasis on identifying commercial opportunities and efficiently managing the team's workload, planning, and coordination.
In this capacity, I have had the privilege of working with prestigious brands like Kernzer International, One&Only Resorts and Hotels, VLE - Virgin Limited Edition, Explore Charleston, MSC Cruises, Airbnb, NuSkin, TWYN, Mazda, and Bentley, delivering high-quality, innovative solutions tailored to each brand's unique needs and aspirations.
APR 2020-APR2021
CREATIVE DIRECTOR / MANAGING DIRECTOR
PROGRESS AGENCY, FOLKESTONE, UK
CREATIVE DIRECTOR / MANAGING DIRECTOR
PROGRESS AGENCY, FOLKESTONE, UK
My role elevates the creative and commercial leadership of the agency with a strategic approach. While maintaining a hands-on involvement, my responsibility extends to the ideation and execution of premium and aspirational 360-degree creative concepts. These concepts are designed to forge a deep connection between brands and their global audiences, transcending conventional boundaries.
In this expanded role, I drive the agency's creative vision and commercial success. My expertise is crucial in crafting pitch-winning responses to briefs and leading workshops that align perfectly with the client's strategy, objectives, timelines, and budget. My oversight extends to guiding both strategy and creative solutions across a diverse portfolio of accounts and projects, adeptly managing concurrent timelines.
This position demands not only a creative eye but also a strategic mindset, ensuring that every project not only meets but exceeds creative expectations while also contributing to the agency's overall business growth and client satisfaction. My role involves leading a team of creatives and strategists, providing mentorship and direction to foster innovation, efficiency, and excellence in every aspect of our work.
APR 2018-APR 2020
CREATIVE DIRECTOR
PROGRESS AGENCY, FOLKESTONE, UK
CREATIVE DIRECTOR
PROGRESS AGENCY, FOLKESTONE, UK
Hands-on creative director, creating conceptual strategies for engaging live events and corporate conferences from first layout to final collateral, content creation and curation in collaboration with production partners guaranteeing a fully captivating experience incorporating latest technologies (AR, VR, kinetic experiences).
Creating immersive user experiences, interactive customer journeys and captivating brand strategies – online, offline and through-the-line. Encouraging innovative approaches, identifying new opportunities and crafting product, brand and campaign propositions.
Creative direction, leadership and mentoring of a diverse and multi-disciplinary team. Challenged to head up, strengthen and grow the integrated capabilities of the agency.
Managing multiple client accounts, locally and international, across various industries (hospitality, tech, corporate sector): Metapack, Hilton EMEA, Disney, Pixar, Dreamworks, Saga Plc, Olympic Holidays, Citalia Travel, Fleetway, Universal Music, Eurotunnel.
NOV 2013-APR 2018
CREATIVE DIRECTOR
ASG DESIGNS LTD, UK / SWITZERLAND
Creating multi-channel campaign concepts and user centric experiences.
Ideation and conceptual creation of live events, identification and development
of clear customer journeys to ensure high customer engagement and fully
immersive experiences. Creative and brand strategies – on-, off-line and through-the-line, conceptual design. Working for agencies and direct clients alike.
of clear customer journeys to ensure high customer engagement and fully
immersive experiences. Creative and brand strategies – on-, off-line and through-the-line, conceptual design. Working for agencies and direct clients alike.
Projects:
- Conference Design for The Delivery Conference 2018, MetaPack Group
- UI/UX for Saga Cruises’ website, re-positioning Saga firmly as a significant player in the younger segment of the market
- 60-80 video productions for Saga Travel and Saga Cruise across Europe
- Digital and Social Media campaigns for Saga Cruising
- Multichannel advertising campaign for Destinology (Luxury Travel company) incl press, DM, video, digital and VR experience
- BTL campaign for Thailand Tourist Board and Destinology
- Rebrand of ‘World of Cruising’ magazine
- Working on re-brand, cross-media campaigns, brochure and advertising design for Olympic Holidays
- Conference Design for The Delivery Conference 2018, MetaPack Group
- SchoolVidd app development connecting schools across the UK
- Creative direction for Healthspan UK, new editorial design strategy for offline channels
- Rebrand of ‘Wald und Holz’ magazine (Switzerland)
- Various UI/UK projects in the UK and Switzerland
- UI/UX for Saga Cruises’ website, re-positioning Saga firmly as a significant player in the younger segment of the market
- 60-80 video productions for Saga Travel and Saga Cruise across Europe
- Digital and Social Media campaigns for Saga Cruising
- Multichannel advertising campaign for Destinology (Luxury Travel company) incl press, DM, video, digital and VR experience
- BTL campaign for Thailand Tourist Board and Destinology
- Rebrand of ‘World of Cruising’ magazine
- Working on re-brand, cross-media campaigns, brochure and advertising design for Olympic Holidays
- Conference Design for The Delivery Conference 2018, MetaPack Group
- SchoolVidd app development connecting schools across the UK
- Creative direction for Healthspan UK, new editorial design strategy for offline channels
- Rebrand of ‘Wald und Holz’ magazine (Switzerland)
- Various UI/UK projects in the UK and Switzerland
OCT 2012-NOV 2013
CREATIVE GROUP HEAD
SAGA LTD, FOLKESTONE, UK
CREATIVE GROUP HEAD
SAGA LTD, FOLKESTONE, UK
Leadership and mentoring of multi-disciplinary team. Production high level of creative ideas, introducing digital focus to a mainly print focuses production cycle.
Identifying and developing digital customer journeys. Developing multi-platform creative strategies and helping create an in-house fully integrated advertising agency.
Working along-side the marketing department to ensure effective ROI and creative opportunities are maximised. Introducing the digital world to a mainly print based studio whilst working on integrated campaigns and running digital workshops for a 50-strong creative department and 25-strong travel marketing department. Regular presentations and conversations with stakeholders.
Heading up the Design Council for the Saga Group
Advising and coaching members across the whole Saga Group regarding brand issues. Moving the Saga brand forward whilst maintaining the consistency across the whole Saga Group (holidays, finance, insurance and publishing).
Advising and coaching members across the whole Saga Group regarding brand issues. Moving the Saga brand forward whilst maintaining the consistency across the whole Saga Group (holidays, finance, insurance and publishing).
DEC 2011-OCT 2012
HEAD OF DESIGN
EUROFINANCE/ECONOMIST GROUP, LONDON, UK
HEAD OF DESIGN
EUROFINANCE/ECONOMIST GROUP, LONDON, UK
EuroFinance is the leading global provider of conferences, training and research on cash management, treasury and risk – running more than 50 events worldwide. Heading up the creative department, I was tasked to raise the standard of all creative (digital, print and international conference and event design) and promote new emphasis on integrated creative thinking.
AUG 2010-DEC 2011
DIGITAL ASSOCIATE CREATIVE DIRECTOR
3W-PUBLISHING AG, SWITZERLAND
DIGITAL ASSOCIATE CREATIVE DIRECTOR
3W-PUBLISHING AG, SWITZERLAND
Leading a creative team in a highly successful, fast growing digital agency. Management role, leading client brand relationships as well as departmental mentoring and organisation. Creating on- and offline campaigns including social media strategies.
JAN 2002-AUG 2010
DESIGN / ART DIRECTION
DIVIS GMBH, SWITZERLAND
DESIGN / ART DIRECTION
DIVIS GMBH, SWITZERLAND
Senior conceptual creative and art director specialising in integrated clients. Taking client brief‘s from conception to delivery, both online and offline. Working on creative strategies for a wide sample of customer groups.
AUG 2000-JAN 2002
DIGITAL DESIGNER
VS/H MEDIEN AG (NEW: AZ MEDIEN AG), SWITZERLAND
DIGITAL DESIGNER
VS/H MEDIEN AG (NEW: AZ MEDIEN AG), SWITZERLAND
Introducing digital thinking to now one of Switzerland‘s biggest media business enterprises. Building first websites and creating online campaigns as well as developing online strategies and connecting the traditional newspaper to digital channels.