I worked on numerous strategic and tactical projects for Saga Travel. I was responsible for all the strategic direction, creative direction, art direction and UX as well as initial and ongoing pitch work.
Saga Cruise Website
As the first phase in a major digital transformation for Saga – we created a new website for their cruise section which showcased their ambitious new brand positioning.
The new UX/UI approach became the benchmark for the re-structure of Saga’s current website.
As the first phase in a major digital transformation for Saga – we created a new website for their cruise section which showcased their ambitious new brand positioning.
The new UX/UI approach became the benchmark for the re-structure of Saga’s current website.
Content Production
Numerous video production for social campaigns, product and destination promotions as well as immersive story telling to promote Saga’s unique customer service.
Some video links:
Start dreaming again (Covid message)
George Streeter Story
Saga Sapphire
Saga Pearl 2
Numerous video production for social campaigns, product and destination promotions as well as immersive story telling to promote Saga’s unique customer service.
Some video links:
Start dreaming again (Covid message)
George Streeter Story
Saga Sapphire
Saga Pearl 2
Omni-channel marketing
Various campaigns across multiple channels – including UCG campaigns – ensuring a clear customer journey and effective return, increase of revenu as well as clear brand positioning within its sector.
Various campaigns across multiple channels – including UCG campaigns – ensuring a clear customer journey and effective return, increase of revenu as well as clear brand positioning within its sector.
