I worked on various strategic and tactical projects for Olympic Holidays Travel. I was responsible for all the strategic direction, creative direction, art direction and UX/UI.
Brand campaign
BTL campaign to increase brand awareness during the sales heavy months of January and February. The campaign was kicked off by publishing an emotive story around the main strapline 'Rekindle your flame' which was published on social media as well as Olympic's own website. The campaign was supported by an OOH campaign within London and Manchester area as well as press, digital advertising and PPC.
BTL campaign to increase brand awareness during the sales heavy months of January and February. The campaign was kicked off by publishing an emotive story around the main strapline 'Rekindle your flame' which was published on social media as well as Olympic's own website. The campaign was supported by an OOH campaign within London and Manchester area as well as press, digital advertising and PPC.
I was responsible for the initial set up, creative direction and customer experience/journey strategy.
Creating an identity
Over the years I have developed several tactical elements to ensure a clear brand identity across offline and online channels. We have developed a clear identity and strategy for an efficient booking experience and journey.
Over the years I have developed several tactical elements to ensure a clear brand identity across offline and online channels. We have developed a clear identity and strategy for an efficient booking experience and journey.
