Hilton's F&B Masters 'Flavour & Flair' across the UK, Ireland and Israel brings future talent together and is giving employees within Hilton's F&B section a chance to get recognised.
Digital platform
All comms and advertising around the event has been set up on digital channels. We have developed a brand and comms strategy with 'digital first' in mind. After an initial mail shot contestants could sign up to receive an interactive PDF including all information around the event as well as a video guide on how to prepare for the competition. News, updates and results from qualifyings were shared on Hilton's instagram channels.
F&B Roadshow
Portable digital displays are being set up during the qualifiying stages in various regions. We have developed a unique photographic language reflecting the different areas of the competition and we have created an immersive and engaging signage concept by using cinemagraphs or video displays.
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