For this campaign we wanted to take video content further and break the mould of traditional tourism marketing. This campaign aimed to grow content that celebrates more of the local Charleston personalities, so that local people remained at the heart of this campaign.
The insight
Few other places in the US have people who are quite as passionate about their hometown; people who capture the very essence of the place that inspires them. Who better to champion a destination than the people who make it so unique?
The advice
With this campaign, we built on what we learnt previously and went even further in uncovering these inspiring Charlestonians, using ground-breaking interactive features to enhance the content. From listening to ghost stories to finding out where the best rooftop bars are, with interactive videos we immersed audiences deeper into the story of these wonderful locals and developed immersive calls to action aimed at learning more and booking experiences.
