#ChangeTheFace is a dynamic and powerful industry-wide initiative dedicated to transforming the technology sector into a more inclusive and diverse landscape. The mission? To mirror the rich variety of the global community in every aspect of technology – from the leadership in the C-suite to the innovative minds of entry-level developers.
The insight
In a world teeming with diverse voices and perspectives, the tech industry lags behind. The industry's current state – biased and homogenous – stifles its social and economic potential. This isn't just about jobs; it's about the products and services created and the people they impact. The #ChangeTheFace initiative recognises this gap and is committed to sparking a significant shift.
The advice
The rebranding of #ChangeTheFace is a strategic move to reflect the commitment to diversity and inclusion. This transformation is not just aesthetic, but symbolic – a signal to the world of our dedication to making tech inclusive and diverse. The new look is a bold statement, a pledge to turn the industry into a place where diversity is not just accepted, but celebrated.
The approach
The approach is a testament to this renewed vision. The new #ChangeTheFace identity bursts with life, employing vibrant gradients and an over-saturated photography style that cherishes individual uniqueness. This isn't just about aesthetics; it's about breaking down barriers to inclusivity. By choosing to self-identify without prejudice and showcasing real people in visuals, #ChangeTheFace makes the statement that technology is for everyone, everywhere. This rebrand isn't just a change in style; it's a bold step towards a future where the tech industry mirrors the diverse tapestry of our global society.
